Lobov sues McGregor for millions over a deal involving Proper 12 whiskey.

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Artem Lobov has always been proud of his role in developing the notorious Proper 12 whiskey made by Conor McGregor,

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 But he's now seeking something a little more concrete than bragging rights.

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A High Court lawsuit was filed yesterday in Ireland by the former UFC fighter and bare-knuckle boxer,...

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 Who sought 5% of the money McGregor received from the $600 million sale of Proper 12 in April 2021.

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When "The Notorious" was just starting out in MMA, Artem Lobov was McGregor's longtime friend and training partner.

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More frequently, Lobov has discussed his role in creating the wildly successful Proper 12 brand.

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McGregor was considering getting in a vodka deal with “The Mountain” Hafthor Bjornsson. 

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He was instructed to wait while he looked into other possibilities by Lobov.

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